Many people are avid of playing Clash Of Clans. It's deniable, the game established by Supercell is immensely prominent. Supercell is now being struck down with blessings. Their stock majority has been bought by a giant game company which genesis is from China, Tencent, with exorbitant price for about, USD 8.6 billion or about Rp 114 Trillion (In Indonesian Currency).
Supercell is now led by CEO Ilkka Paanaen who's also one of the founders. Paanaenen has crisscrossed in mobile game industry. He Inaugurated Sumea mobile game developer in 2000, when cell phones are still having black and white screen which is quiet fundamental.
Then, he join with Digital Chocolate after that company acquired Sumea in 2004. Even Sumea grew bigger and its employees became a hundred. In 2010, Paananen and another five Sumea excecutive decided to leave. They established Supercell.
"We have a dream about a company where there is no long process, no bureaucracy, where the best people could concentrate doing their best, becomes creative and creates a game", said Pananeen.
That's why since the commencement, Supercell never has many employees. At this time or precisely six years after it was established, the company just have a total of 180 employees.
The process of making game is usually simple. They appoint a deadline for creating a game. If it's done, the game will be shown to all of the employees and being played. if it is adored, the game will be developed, if not it'll be shut down.
If a game was discontinued, they even celebrate it with a champagne. "We insist to celebrate not the failure but the learning experiences that come from that failure", said Paananen.
THE BIRTH OF CLASH OF CLANS
As common, Supercell initially has to struggle to achieve success. In 2011, they released a multiplayer game named 'Sunshine' for Facebook. Game which was assessed good but too complex for Facebook's user. Gunshine failed to allure intention.
Gunshine was finally shut down and Panaanen was a little bit frantic."We have a highly senior team, with more than 10 years experiences and have nothing. Situation became now or never", evoked Paananen.
In January 2012, Supercell had 5 games under development. 3 games were appraised not so good and never launched. 2 games were decided to be launched is Hay Day and Clash Of Clans. Both are focused on mobile platforms.
The decision was unerring because that time smartphone was dominating the world. In 2011, there's 472 million smartphone sold. In 2014, the sales reach 1,24 billion. A big potential for Supercell.
Mercifully, Hay Day and Clash Of Clans attain great success. Especially Clash Of Clans, strategic game that is addictive. This game could be played freely to reach as many people as possible. But gamer could buy a feature to alleviate the game.
Apparently, not less gamers who are willing to spend a lot of money. According to Supercell, there's a gamer who spends till 1.600 pound per month for Clash Of Clans.
Till now, Clash Of Clans is still being adored and consistent in peaking the most popular application in IOS and Android platform. Supercell is enthused by giant technology company. It stocks had ever been owned by Softbank, now Supercell becomes Tencent after it was acquired.
"This deal allow Supercell to be owned privately as before. That's an appropriate thing for our small size and unique culture compared to public company where our attention is with the coercion from the financial market for a short-term thinking", uttered Paananen.
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